How It Works

Master Shop isn’t a classroom course.

It happens in your store, with your team, using your numbers.
Every program follows a structured journey, but the plan is fully tailored to your market, your team, and your goals.

The Journey

1. Owner Questionnaire and Store Snapshot

You complete a Master Shop questionnaire, provide your org chart, and share key financial and inventory information. This forms the foundation for your personalized plan.

2. Strategy Review and Goal Setting

Tony meets with you to review store performance, identify opportunities, and clarify expectations. Together, you define realistic — and measurable — targets for profit improvement.

3. Pre-Work and Market Review

Before the visit, Tony reviews your pricing, competitive landscape, digital presence, and market conditions to ensure in-store time is focused on high-impact actions.

4. In-Store BOOTS ON THE GROUND

Tony spends four to five days working side-by-side with you and your team. You’ll have morning and evening debriefs, training sessions, process development, role alignment, and hands-on work in all major operating areas.

5. Ongoing Follow-Up and Accountability

After the visit, you’ll have weekly collaboration and monthly one-on-ones to track progress, adjust plans, and maintain accountability against the goals you set.

See Focus Areas

Timeline

Total Program Length: 14 months

First 2 Months: Implementation and in-store coaching

Following 12 Months: Performance tracking, monthly reviews, and measurable results

Owner Commitments

To get the most out of Master Shop, owners must be willing to:

  • Share accurate financial and inventory data

  • Engage in honest conversations and constructive change

  • Commit to the full 14-month journey

  • Give Tony access to the right people at the right times

  • Hold themselves and their team accountable

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